FOUR NEW PRODUCTS IN FUDGE, FRUIT & OTHER FLAVORS
Has the heat wave got you down? Creating havoc with your pledge to eat healthy and exercise in the summer months?
Fear not, Weight Watchers has rolled out four new products to help beat the summer heat. New this “ice cream season” are Weight Watchers Dessert Bars in three flavors; Weight Watchers Strawberry Fruit Bar; Weight Watchers Snack Size Chocolate Fudge Bar; and Weight Watchers Snack Size Variety Pack Ice Cream Sandwiches.
Weight Watchers and Wells’ Dairy, the Iowa-based ice cream company that makes the products for the popular weight management program, say the Dessert Bars are “a highly indulgent ice cream bar” available in three “decadent” flavors. The flavors are Chocolate Dipped Strawberry Bar, Dark Chocolate Raspberry Cheesecake Bar, and Dark Chocolate Dulcé de Leché Bar.
Each bar is 3 “points plus” in the Weight Watchers PointsPlus system and they retail from a suggested $4.69 to $5.49 for a box of six bars.
Strawberry Fruit Bar is made with real fruit and has vitamin C, making it a healthier snack option for adults and kids. It has 15% fewer calories and 30% less sugar than other national leading brands of fruit bars. Suggested retail price is $4.69 to $5.49. Each fruit bar has a value of 2 on the PointsPlus system.
Snack Size Chocolate Fudge Bar is just that—a “delightful chocolate-y snack-sized treat” that Weight Watchers and Wells’ point out is “just a dream with only 45 calories per bar and less than 1 gram of fat.” PointsPlus value is 1 per bar and the suggested price for a box of 12 is $4.69 to $5.49.
Snack Size Variety Pack Ice Cream Sandwiches feature a pack of four sandwiches with two flavors, Vanilla Bean and Dutch Chocolate. Each sandwich has a PointsPlus value of 2. Each box of four sandwiches retails for a suggested $4.69 to $5.49.
TFFG SAYS: The Frozen Food Guy has gone right to the source (almost) as he has relocated to central Iowa this spring, which is not all that far away from northwest Iowa, where the Weight Watchers ice cream goodies are made at the HQ and main plant of Wells’ Dairy in Le Mars. TFFT is greatly enjoying his return to his hometown of Grand Junction, Iowa, and is enjoying the magnificently verdant green Iowa landscape this summer. He is also enjoying the open spaces, deep horizon and incredible views (7 miles from his back yard on the edge of town and up to 10 miles or more in some places just a few blocks away) and all the wonderful wildlife of his backyard (a quarter size city block) which goes from small town lawn-to-rural Iowa, and features an array of squirrels, rabbits, a variety of birds, and last week a big ‘ole possum perched on an old piece of wood in the neighbor’s back yard. (Stay over there, Mr. Possum!) Life is “grand” in the country! Who knew corn and soybean fields could look so beautiful!
Check out TFFG’s other online endeavor Eye on Grand Junction which covers what’s happening at “the junction,”--no! not Petticoat Junction, but GRAND JUNCTION. Go to: Eye on Grand Junction, URL is www.eyeongrandjunction.blogspot.com.
Drop him a line if you get a free moment at eyeongj@gmail.com or TheFrozenFoodGuy@gmail.com.
Showing posts with label Weight Watchers. Show all posts
Showing posts with label Weight Watchers. Show all posts
Wednesday, July 27, 2011
Friday, June 11, 2010
Keep Cool with Sublime Summer Ice Creams
SMOOTHIE BARS, MINTY FLAVORS, AND EVEN FRAPPUCCINO!
Summer weather is here and America’s ice cream makers have rolled out a number of tasty cold treats to help keep us cool, calm and collected.
Strawberry Smoothie Bars pair strawberry-flavored frozen yogurt with strawberries. Each bar is 1 point in the Weight Watchers “Points” system. Dark Chocolate Raspberry Bars feature low fat raspberry ice cream and raspberries covered with a dark chocolate coating. The points value per bar is 2. A package of 12 bars sells at a suggested retail price of $4.29 to $5.49.
Friendly’s, the popular ice cream company and restaurant chain in the Northeast, has debuted a new mint-derived flavor in is Sundae Xtreme line just in time for summer. Mint Cookie Collisions is the newest flavor in the “Xtreme” line along with Fudge Nut Brownie.
Friendly’s has also rolled out two new frozen yogurt varieties. Honey Granola is vanilla frozen yogurt with a honey flavored swirl and granola oat clusters. Forbidden Fudge Brownie is a double chocolate frozen yogurt with fudge swirls and fudge brownie chunks.Each of the four new flavors is sold in a 48-ounce carton with a suggested price of $5.99.
Further west, Smith Dairy Products in Ohio has taken its Ruggles premium chocolate ice cream product and put it in a pint-size carton. Suggested retail price for a pint of Ruggles premium chocolate is $1.99 to $2.49.
Starbucks launched three new ice cream flavors that are “coffee-free.” The flavors trace their roots to several alternative beverages sold in the coffee chain’s retail outlets. Vanilla Bean Frappuccino, Signature Hot Chocolate, and Strawberries & Crème Frappuccino are available in pints in supermarket freezer cases in the $3.89 to $4.39 price range. Vanilla Bean Frappuccino is also available in a single-cup which sells for $1.29 to $1.39.
EDITOR’S PICK! While TFFG is not a regular consumer of ice cream, he enjoys the cool and creamy treat every now and then. However, while perusing the frozen food section of his regular grocery store not too long ago he was struck with an “I could really go for some ice cream” moment. His normal pick would have been a package of a “good for you”-type product like Weight Watchers, but TFFG didn’t really want to make the long term commitment to a 12-pack of anything or even a four-pack. But then, there it was—a single serve cup of New! The Skinny Cow Dulce de Leche. TFFG was both pleased and satisfied with the taste and texture of this one-cup flavor. He paid about $1.49 if memory serves him correctly, and found it worth every penny.
Thursday, February 25, 2010
Smart Shopping with Artisan Creations
SMART ONES INTRODUCES GRILLED FLATBREADS AND STONE-FIRED PIZZAS
Winter got you down? Tired of that same-old, same-old lunch and dinner fare? Has your New Year’s resolution gone south already?
Fear not. The folks who make Weight Watchers Smart Ones have introduced Artisan Creations Grilled Flatbreads and Stone-Fired Pizzas to liven up those dreary mealtimes.
The flatbreads feature real grill marks and can be prepared in the microwave in just a few minutes. Each flatbread a Weight Watchers Points value of 6, 6-8 grams of fat, and 310 calories or less. Suggested retail price is $3.29.
The four flavors of Grilled Flatbreads are:
* Chicken Marinara: grilled white meat chicken, fire-roasted bell peppers, onions and reduced fat mozzarella cheese topped with marinara sauce on a flatbread.
* Savory Steak and Ranch: flatbread of seasoned steak, fire-roasted green bell peppers, onions, and reduced fat mozzarella cheese with a creamy ranch sauce on a flatbread.
* Southwestern Style Chicken Fiesta: grilled white meat chicken, a blend of reduced fat cheeses and fire-roasted vegetables complemented by a roasted red bell pepper sauce.
* Chicken Bruschetta: grilled white meat chicken, tomatoes, roasted red bell peppers and reduced fat mozzarella cheese with a creamy roasted garlic sauce on a flatbread.
Heinz says Artisan Creations Stone-Fired Pizzas offer the “same taste you get at the local pizzeria with only a fraction of the calories.” The individual-size pizzas are made with extra virgin olive oil and cooked on a granite stone for a light, oven-baked flavor and crunch right out of the microwave.” Each of the three pizza flavors has a Weight Watchers Points value of 7 or 8, and “are better for you than regular pizzeria slices,” says Heinz.
* Pepperoni: tangy tomato sauce topped with reduced fat mozzarella cheese on a stone-fired crust.
* Four Cheese: a blend of reduced fat mozzarella, Asiago, Parmesan, and Romano cheeses covered in a zesty tomato sauce.
* Fajita Chicken: grilled white meat fajita chicken, fire roasted vegetables and poblanos topped with cheese and sauce for a nice kick.
(Ed. note: a poblano is a heart-shaped, green chile pepper from Puebla, Mexico, and has a mild taste.)
Suggested retail price for each pizza slice is $2.22.
For more information about these and other Smart Ones products made by Heinz, visit www.eatyourbest.com.
Tuesday, July 21, 2009
The Bunny Makes Friends in NYC
July is National Ice Cream Month and the folks from Wells’ Dairy in Le Mars, Iowa, got into the spirit of it all by heading to the Times Square area in New York to promote their Blue Bunny Champ! ice cream cones and Aspen frozen yogurt bars.
From Tuesday through Thursday last week representatives from Blue Bunny and its agency, The Barkley Group, Kansas City, fanned out along 50th Street, Broadway and Seventh Avenue Tuesday, Wednesday and Thursday passing out free ice cream samples of the Champ! cones and Aspen frozen yogurt bars.
The promotion tied into a Blue Bunny’s first-ever billboard in the upper Times Square area promoting the Champ! cone, which is a scoop of vanilla ice cream packed on a sugar cone, dipped in chocolate and rolled in peanuts.
The billboard features a carnivore-like creature’s upper and lower teeth in a menacing manner. The simple tag line beneath the image is “Champ Cones. Devour Them.” Upon closer inspection, all the teeth are ice cream cones. The upper “teeth” are cones in the usual form while the bottom “teeth” are the same cones inverted.
Blue Bunny distributed 50,000 of the Champ! cones samples while in New York.
Dave Smetter of the Wells’ Dairy marketing department says the weather was really cooperative and busy New Yorkers were not at all too busy to stop for a cool, free treat. Emphasis on the free, as Smetter noted well dressed businessmen carrying briefcases would take two or three and throw them in their briefcases. “I really wondered if they realized that was ice cream.”
Smetter says his throwing arm got a good workout out as their busy Midtown turf was chock-a-block full of double-decker tourist buses. Visitors to New York flock to the upper deck of these vehicles for sightseeing, and when they realized there was free ice cream available on the street level below, they challenged Blue Bunny’s demo team to oblige them--upper deck and all. “And we did,” says Smetter. “I did real well in tossing the samples to them. Got them all up there.”
The Blue Bunny team also got a taste of food retailing, New York-style. Some of the local mom-and-pop vendors smelled opportunity, so when there didn’t seem to any set limit on the number of free samples, these savvy businessmen took as many as they could and then put them in their own freezer cases, all marked up and ready to sell. Smetter didn’t reveal any details but he said they did manage to put a stop to that.
He also found some appreciative New York bus riders as he hopped on an uptown bus and spread the good word of ice cream via the free samples to the bus driver and some very thankful passengers.
TFFG SAYS: The Frozen Food Guy sat down with Dave Smetter from Blue Bunny and Kaylan Viveros from Barkley on Friday morning and they regaled him with tales of their three days spent on the busy streets of New York handing out free ice cream. The weather cooperated, as there was no rain, and thankfully for this “Bunny team” the heat and humidity had returned to more normal July temperatures after a relatively run of mild weather--perfect summer ice cream weather. TFFG was relieved to hear the cops didn’t hassle them, as Blue Bunny got all the various permits needed to “vend” on the city streets, so to speak. The total team of Blue Bunny distributors was about a dozen they said, and a van equipped for refrigeration purposes was used to handle the inventory. They were most impressed how friendly New Yorkers are but noted how they were at first a bit skeptical about what was going on. Yet once these city folk found out the ice cream samples were free--they were all for it!
From Tuesday through Thursday last week representatives from Blue Bunny and its agency, The Barkley Group, Kansas City, fanned out along 50th Street, Broadway and Seventh Avenue Tuesday, Wednesday and Thursday passing out free ice cream samples of the Champ! cones and Aspen frozen yogurt bars.
The promotion tied into a Blue Bunny’s first-ever billboard in the upper Times Square area promoting the Champ! cone, which is a scoop of vanilla ice cream packed on a sugar cone, dipped in chocolate and rolled in peanuts.
The billboard features a carnivore-like creature’s upper and lower teeth in a menacing manner. The simple tag line beneath the image is “Champ Cones. Devour Them.” Upon closer inspection, all the teeth are ice cream cones. The upper “teeth” are cones in the usual form while the bottom “teeth” are the same cones inverted.
Blue Bunny distributed 50,000 of the Champ! cones samples while in New York.
Dave Smetter of the Wells’ Dairy marketing department says the weather was really cooperative and busy New Yorkers were not at all too busy to stop for a cool, free treat. Emphasis on the free, as Smetter noted well dressed businessmen carrying briefcases would take two or three and throw them in their briefcases. “I really wondered if they realized that was ice cream.”
Smetter says his throwing arm got a good workout out as their busy Midtown turf was chock-a-block full of double-decker tourist buses. Visitors to New York flock to the upper deck of these vehicles for sightseeing, and when they realized there was free ice cream available on the street level below, they challenged Blue Bunny’s demo team to oblige them--upper deck and all. “And we did,” says Smetter. “I did real well in tossing the samples to them. Got them all up there.”
The Blue Bunny team also got a taste of food retailing, New York-style. Some of the local mom-and-pop vendors smelled opportunity, so when there didn’t seem to any set limit on the number of free samples, these savvy businessmen took as many as they could and then put them in their own freezer cases, all marked up and ready to sell. Smetter didn’t reveal any details but he said they did manage to put a stop to that.
He also found some appreciative New York bus riders as he hopped on an uptown bus and spread the good word of ice cream via the free samples to the bus driver and some very thankful passengers.
TFFG SAYS: The Frozen Food Guy sat down with Dave Smetter from Blue Bunny and Kaylan Viveros from Barkley on Friday morning and they regaled him with tales of their three days spent on the busy streets of New York handing out free ice cream. The weather cooperated, as there was no rain, and thankfully for this “Bunny team” the heat and humidity had returned to more normal July temperatures after a relatively run of mild weather--perfect summer ice cream weather. TFFG was relieved to hear the cops didn’t hassle them, as Blue Bunny got all the various permits needed to “vend” on the city streets, so to speak. The total team of Blue Bunny distributors was about a dozen they said, and a van equipped for refrigeration purposes was used to handle the inventory. They were most impressed how friendly New Yorkers are but noted how they were at first a bit skeptical about what was going on. Yet once these city folk found out the ice cream samples were free--they were all for it!
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