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The Frozen Food Guy’s resume:
ALAN E. ROBINSON
Grand Junction, Iowa 50107
Experienced journalist with successful track record in writing, editing, and publication/website management. Print and online development proficiencies: InDesign, Photoshop, MS Word, Search Engine Optimization (SEO), Content Management System (CMS), Blogspot, Twitter, BASE, Question Pro, ReachMail, Microsoft Office, Excel.
PROFESSIONAL WORK EXPERIENCE
Content Unlimited, New York, NY, and Grand Junction, IA, 2009-Present
Launched start-up company to serve as umbrella for freelance writing and research work in media, cultural arts, fitness/sports, and food/health/nutrition. Projects/assignments include:
• Developed blog covering Grand Junction, Iowa: www.eyeongrandjunction.blogspot.com (2009-12)
• Launched blog serving frozen foods, TheFrozenFoodGuy.blogspot.com (2009-12)
• Wrote three-part sports feature on West Central Conference for Ogden Reporter (2011)
• Editing, research support to Vice President of Extension, Iowa State University (2011)
• Contributing writer to eHow.com, Demand Media Studios (2011)
• Provide research and administrative support to Regina Resnik Presents and Remi Arts, a cultural arts educational and performance group in New York (2010-11)
• Wrote about food and beverages for dealnews.com (2010)
• Contributed features and columns for Grocery Headquarters Magazine (2009)
Frozen Food Age, Melville, NY, and New York, NY, 2005-2008
Editor of monthly business magazine targeted to buyers and merchandisers in the $75 billion frozen and refrigerated food industries. Work with staff writers and freelancers to conceive and originate editorial copy for monthly publication of 20,000 readers; handle all editorial duties of www.frozenfoodage.com website.
• Developed and presented industry’s first webinar with Kraft and Birds Eye sponsorships
• Worked on launch team to redesign www.frozenfooodage.com
• Launched industry’s first e-newsletter
Weight Watchers, New York, NY, 2002-2005
Leader and Center Coordinator
Mid-level management position with one of the world’s leading consumer-based service companies. Conducted on-site meetings for Weight Watchers members at high-volume centers in Manhattan and at leading corporations such as Time Warner, Gruner + Jahr, Lehman Brothers, U.S. Trust, Bank of America, and Morgan Stanley.
Food Logistics Magazine, New York, NY, 1998-2001 1998 - 2001
Report, write and edit for monthly business magazine, website and email newsletter targeted to logistics professionals in the $600 billion food industry. Covered trends and developments in warehousing, transportation, information technology and third-party logistics (3PLs). Helped launch Food Logistics eNews, a weekly email newsletter, and Food Logistics website.
Frozen Food Age, Stamford, CT, 1996-1997 1996 - 1997
News and feature writer for monthly retail food industry magazine; direct editorial content, art, copy flow and production for quarterly Seafood Marketing supplement.
Travel Agent Magazine, New York, NY, 1990-1995 1990 - 1995
Edited two sections of weekly retail travel magazine. Wrote and reported on travel industry issues with particular emphasis on airlines, car rentals, cruises, technology and Alaska tourism.
Coastal Observer, Pawleys Island, SC, 1988-1990
Wrote, reported and handled photography assignments for weekly newspaper in fast-growing South Carolina resort area. Beat areas included high school sports, education, area history and local real estate development/public utilities commission.
North Myrtle Beach Times, North Myrtle Beach, SC, 1987-1988
Managed news staff; wrote editorials, columns, sports/recreation, news stories and feature articles for tri-weekly resort area newspaper.
Methodist College, Fayetteville, NC, 1985-1987
Director of Public Information and Publications
Handled media relations and external publications for regional liberal arts college; served as student newspaper and yearbook advisor.
Buena Vista College, Storm Lake, IA, 1983-1985
Assistant Director of Public Relations
Developed news and press release content; coordinated production of admissions and development materials for regional liberal arts college.
Pilot-Tribune and Register, Storm Lake, IA, 1983-1984
N’West Iowa Review, Sheldon, IA, 1981-1983
New York University, Bachelor of Arts, Magna Cum Laude, 2006
Drake University, School of Journalism, Magazine Major