Thursday, March 4, 2010
NFRA CREATES FROZEN FOODS FAN PAGE
March is National Frozen Foods Month and to help shoppers get the best and brightest of frozen foods into their meal planning, the National Frozen and Refrigerated Foods Association (NFRA) has created the Easy Home Meals Fan page on Facebook.
NFRA says the social media presence allows it to spread the message about the benefits of frozen and refrigerated foods with a large and diverse consumer market. EasyHomeMeals.com has been the association’s consumer-directed website and now it has extended the reach of the site through the Facebook page.
“The Easy Home Meals Fan page offers its followers a unique selection of perks and insights,” says Julie Henderson, NFRA vice president of communications. “Fans will receive notice on new frozen and refrigerated products, sweepstakes and coupon giveaways. Recipes, tips and meal prep videos featuring frozen and refrigerated foods will also be updated and shared monthly.”
“NFRA’s new fan page supports the industry by educating consumers and keeping them informed of upcoming promotions like March Frozen Food Month,” says Henderson, adding that The Easy Home Meals page also help NFRA’s manufacturer sponsors gain further exposure for their new products among desired consumers and increase brand awareness.
“Please help us build our fan base and spread the word about the value of frozen and refrigerated foods,” says Henderson. “Visit us on Facebook at www.facebook.com/EasyHomeMeals and become a Fan today.”