Wednesday, April 27, 2011
PART OF NEW PRODUCT ROLLOUTS FOR SUMMER
Summer is just around the corner and Blue Bunny Ice Cream is ready with a variety of new products and flavors for ice cream season. Among the new products are Naturally Bars and Sandwiches, Chef Duff Goldman ice cream flavors, and Sweet Freedom snack products.
Blue Bunny’s Naturally Bars and Sandwiches are made of 100% natural ingredients. The bars are available in Vanilla Bean and Strawberry flavors and the sandwiches are available in Vanilla Bean and Chocolate. Each package of six bars or sandwiches sells for a suggested retail price of $3.69.
Blue Bunny has also added two new All Natural Frozen Yogurt flavors—Chocolate Vanilla Swirl and Vanilla Bean. Suggested retail price for each is $4.99.
Celebrity Chef Duff Goldman has partnered with Blue Bunny to create four ice cream-and-cake combinations. “The new flavors channel creativity into ice cream like never before,” says Goldman. “Much like my cakes, every last detail has been carefully crafted to create four ice cream flavor masterpieces.”
The four flavors are Red Carpet Velvet Cake—red velvet cake flavored ice cream with cream cheese frosting flavored ice cream and red velvet cake pieces; Chocolate Lovers Triple Chocolate Cake—chocolate ice cream with fudgy chocolate cake pieces; I Do! I Do! Wedding Cake—sweet buttercream frosting ice cream and white cake pieces wrapped in ribbons of raspberry sauce; and Strawberries Are Forever Shortcake—strawberry ice cream and strawberries mixed with pound cake pieces and whipped cream frosting.
SRP for each carton of Chef Goldman Ice Cream is $4.99.
New Personals single-serve ice cream flavors are Chocolate & Salted Caramel, Cocoa Pistachio, and Birthday Party. Each 5.5-ounce single-serve sells for 99 cents.
Blue Bunny has also added three new flavors to its Champs! Mini Swirls line—Birthday Party, Vanilla, and Chocolate—and a new Ice Cream Sandwich Mini Variety Pack with 16 mini sandwiches per carton—eight vanilla minis and eight chocolate minis. A box of 10 Champs! Mini Swirls cones sells for $4.99 and box of 16 mini ice cream sandwiches is $4.79.
New in the Sweet Freedom snack size line are Vanilla and a Variety Pack (Vanilla and Chocolate). SRP for each is $3.69
Blue Bunny has not overlook its premium ice cream customers, introducing two new flavors: Sweet & Salty Pretzel—vanilla ice cream with chocolate-coated pretzels and a salty caramel ribbon; and Dulce de Leche—caramel ice cream with a buttery caramel ribbon. Premium flavors sell for $4.99.