Wednesday, May 4, 2011
Saffron Road Introduces Halal Indian Meals
FOUR FLAVORS FEATURE LAMB AND CHICKEN
A new “entry” in the entrees (and dinners) section of the freezer case is Saffron Road with four all-natural Halal certified Indian meals.
The company says Halal “is a tradition that has nourished billions of people over the last 1,400 years. Halal promotes the sacred practices of respect for the land, fair treatment for farmers, humane treatment of livestock and clean, wholesome food to eat.”
Saffron Road says its Halal Indian meals feature antibiotic-free lamb and chicken in authentic recipes. Ingredients in the four flavors are all-natural. The meat is pasture-raised and 100% vegetarian fed.
The flavors are Chicken Tikka Masala with Basmati Rice, Lamb Saag with Basmati Rice, Chicken Biryani, and Lamb Vindaloo with Basmati Rice.
Jack Acree, who was previously in charge of marketing for Alexia Foods and its upscale frozen potatoes line, heads up marketing efforts for Saffron Road, which is based on Connecticut. For more information, go to www.saffronroadfood.com.
TFFG Says: Lamb is one of the most unheralded proteins but certainly as flavorful as the big three of “beef, pork and poultry.” These recipes do a wonderful job of blending the flavors of lamb and chicken with just the right touch of spices to remain authentic to Halal cuisine but not too overpowering to the American palate.