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Sunday, January 30, 2011

Lean Cuisine Gets Snackin’


Lean Cuisine, which made its mark in the “better for you” frozen meals segment, has branched out to frozen snacks with its new Lean Cuisine Spring Rolls. Nestle, which makes and markets the Lean Cuisine products, has even created a new tag line for the rollout—“keep snacking delicious.”

Nestle says that a recent survey shows that 74% of women snack in between lunch and dinner, but often they make bad choices which, in turn, lead to bad feelings. But these new Spring Rolls are each less than 200 calories per serving, so they offer a more healthful snack option

“We all have cravings at snack time, but there are so many boring choices out there,” says Christine Dahm, vice president of marketing, Lean Cuisine. “Snacking should be enjoyable and something we look forward to. And that’s why we’re introducing new Lean Cuisine Spring Rolls. They’re crispy, crunchy and they taste great—people will never believe snacking can be this delicious without the guilt.”

Lean Cuisine Spring Rolls sell for a suggested retail price of $3.59 and are available in three flavors: Garlic Chicken—white meat chicken, garlic, spinach, caramelized onions and Parmesan cheese; Thai-Style Chicken—white meat chicken, shredded cabbage, julienne yellow carrots and spicy red coconut curry; and Fajita-Style Chicken—white meat chipotle, corn, black beans, bell peppers and onions.

TFFG SAYS: This is a good fusion of two key trends: 1. The move toward healthier choices, in this case a product with a healthy protein (chicken) flavored with vegetables; and 2. The growing popularity of Asian foods, noted by the continued growth of restaurants featuring Asian cuisine and the popularity of such foods first made popular in Asian cultures, like sushi and soy products.

Lean Cuisine is also making some key information available on its website. In addition to a “Where To Buy” feature which helps shoppers locate Spring Rolls and other Lean Cuisine products in the nearest supermarket, the site offers wellness resources, including meal planning, lifestyle tips and advice.

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