Sunday, January 30, 2011
Lean Cuisine Gets Snackin’
DEBUTS NEW LINE OF SPRING ROLLS
Lean Cuisine, which made its mark in the “better for you” frozen meals segment, has branched out to frozen snacks with its new Lean Cuisine Spring Rolls. Nestle, which makes and markets the Lean Cuisine products, has even created a new tag line for the rollout—“keep snacking delicious.”
“We all have cravings at snack time, but there are so many boring choices out there,” says Christine Dahm, vice president of marketing, Lean Cuisine. “Snacking should be enjoyable and something we look forward to. And that’s why we’re introducing new Lean Cuisine Spring Rolls. They’re crispy, crunchy and they taste great—people will never believe snacking can be this delicious without the guilt.”
TFFG SAYS: This is a good fusion of two key trends: 1. The move toward healthier choices, in this case a product with a healthy protein (chicken) flavored with vegetables; and 2. The growing popularity of Asian foods, noted by the continued growth of restaurants featuring Asian cuisine and the popularity of such foods first made popular in Asian cultures, like sushi and soy products.
Lean Cuisine is also making some key information available on its LeanCusine.com website. In addition to a “Where To Buy” feature which helps shoppers locate Spring Rolls and other Lean Cuisine products in the nearest supermarket, the site offers wellness resources, including meal planning, lifestyle tips and advice.