Smooth Moves From Chiquita

Capitalizing on the popularity of smoothies, Old Orchard Brands, Grand Rapids, Mich., has teamed up with Chiquita Brands International to develop Chiquita Frozen Fruit Smoothies, a frozen fruit smoothie concentrate.

Chiquita Frozen Fruit Smoothies are packaged in recyclable 12-ounce plastic cans. When blended with ice and water, each can of smoothie concentrate will make three, 8-ounce servings. The smoothies are available in four flavors: Strawberry Banana, Banana Colada, Peach Mango, and Mixed Berry. Suggested retail price is $2.69.

“At retail storefronts, the average cost of a smoothie is between three and four dollars each,” says Mark Saur, president, Old Orchard Brands. “An 8-ounce serving of Chiquita Frozen Fruit Smoothie is well under a dollar and provides a full serving of fruit, so it’s a great way to integrate the health benefits of fresh fruit to your diet.”

For more information, visit www.oldorchardjuice.com.