Showing posts with label Blue Bunny. Show all posts
Showing posts with label Blue Bunny. Show all posts
Wednesday, April 27, 2011
Blue Bunny Partners With Chef Goldman
PART OF NEW PRODUCT ROLLOUTS FOR SUMMER
Summer is just around the corner and Blue Bunny Ice Cream is ready with a variety of new products and flavors for ice cream season. Among the new products are Naturally Bars and Sandwiches, Chef Duff Goldman ice cream flavors, and Sweet Freedom snack products.
Blue Bunny’s Naturally Bars and Sandwiches are made of 100% natural ingredients. The bars are available in Vanilla Bean and Strawberry flavors and the sandwiches are available in Vanilla Bean and Chocolate. Each package of six bars or sandwiches sells for a suggested retail price of $3.69.
Blue Bunny has also added two new All Natural Frozen Yogurt flavors—Chocolate Vanilla Swirl and Vanilla Bean. Suggested retail price for each is $4.99.
Celebrity Chef Duff Goldman has partnered with Blue Bunny to create four ice cream-and-cake combinations. “The new flavors channel creativity into ice cream like never before,” says Goldman. “Much like my cakes, every last detail has been carefully crafted to create four ice cream flavor masterpieces.”
The four flavors are Red Carpet Velvet Cake—red velvet cake flavored ice cream with cream cheese frosting flavored ice cream and red velvet cake pieces; Chocolate Lovers Triple Chocolate Cake—chocolate ice cream with fudgy chocolate cake pieces; I Do! I Do! Wedding Cake—sweet buttercream frosting ice cream and white cake pieces wrapped in ribbons of raspberry sauce; and Strawberries Are Forever Shortcake—strawberry ice cream and strawberries mixed with pound cake pieces and whipped cream frosting.
SRP for each carton of Chef Goldman Ice Cream is $4.99.
New Personals single-serve ice cream flavors are Chocolate & Salted Caramel, Cocoa Pistachio, and Birthday Party. Each 5.5-ounce single-serve sells for 99 cents.
Blue Bunny has also added three new flavors to its Champs! Mini Swirls line—Birthday Party, Vanilla, and Chocolate—and a new Ice Cream Sandwich Mini Variety Pack with 16 mini sandwiches per carton—eight vanilla minis and eight chocolate minis. A box of 10 Champs! Mini Swirls cones sells for $4.99 and box of 16 mini ice cream sandwiches is $4.79.
New in the Sweet Freedom snack size line are Vanilla and a Variety Pack (Vanilla and Chocolate). SRP for each is $3.69
Blue Bunny has not overlook its premium ice cream customers, introducing two new flavors: Sweet & Salty Pretzel—vanilla ice cream with chocolate-coated pretzels and a salty caramel ribbon; and Dulce de Leche—caramel ice cream with a buttery caramel ribbon. Premium flavors sell for $4.99.
Tuesday, July 21, 2009
The Bunny Makes Friends in NYC
July is National Ice Cream Month and the folks from Wells’ Dairy in Le Mars, Iowa, got into the spirit of it all by heading to the Times Square area in New York to promote their Blue Bunny Champ! ice cream cones and Aspen frozen yogurt bars.
From Tuesday through Thursday last week representatives from Blue Bunny and its agency, The Barkley Group, Kansas City, fanned out along 50th Street, Broadway and Seventh Avenue Tuesday, Wednesday and Thursday passing out free ice cream samples of the Champ! cones and Aspen frozen yogurt bars.
The promotion tied into a Blue Bunny’s first-ever billboard in the upper Times Square area promoting the Champ! cone, which is a scoop of vanilla ice cream packed on a sugar cone, dipped in chocolate and rolled in peanuts.
The billboard features a carnivore-like creature’s upper and lower teeth in a menacing manner. The simple tag line beneath the image is “Champ Cones. Devour Them.” Upon closer inspection, all the teeth are ice cream cones. The upper “teeth” are cones in the usual form while the bottom “teeth” are the same cones inverted.
Blue Bunny distributed 50,000 of the Champ! cones samples while in New York.
Dave Smetter of the Wells’ Dairy marketing department says the weather was really cooperative and busy New Yorkers were not at all too busy to stop for a cool, free treat. Emphasis on the free, as Smetter noted well dressed businessmen carrying briefcases would take two or three and throw them in their briefcases. “I really wondered if they realized that was ice cream.”
Smetter says his throwing arm got a good workout out as their busy Midtown turf was chock-a-block full of double-decker tourist buses. Visitors to New York flock to the upper deck of these vehicles for sightseeing, and when they realized there was free ice cream available on the street level below, they challenged Blue Bunny’s demo team to oblige them--upper deck and all. “And we did,” says Smetter. “I did real well in tossing the samples to them. Got them all up there.”
The Blue Bunny team also got a taste of food retailing, New York-style. Some of the local mom-and-pop vendors smelled opportunity, so when there didn’t seem to any set limit on the number of free samples, these savvy businessmen took as many as they could and then put them in their own freezer cases, all marked up and ready to sell. Smetter didn’t reveal any details but he said they did manage to put a stop to that.
He also found some appreciative New York bus riders as he hopped on an uptown bus and spread the good word of ice cream via the free samples to the bus driver and some very thankful passengers.
TFFG SAYS: The Frozen Food Guy sat down with Dave Smetter from Blue Bunny and Kaylan Viveros from Barkley on Friday morning and they regaled him with tales of their three days spent on the busy streets of New York handing out free ice cream. The weather cooperated, as there was no rain, and thankfully for this “Bunny team” the heat and humidity had returned to more normal July temperatures after a relatively run of mild weather--perfect summer ice cream weather. TFFG was relieved to hear the cops didn’t hassle them, as Blue Bunny got all the various permits needed to “vend” on the city streets, so to speak. The total team of Blue Bunny distributors was about a dozen they said, and a van equipped for refrigeration purposes was used to handle the inventory. They were most impressed how friendly New Yorkers are but noted how they were at first a bit skeptical about what was going on. Yet once these city folk found out the ice cream samples were free--they were all for it!
From Tuesday through Thursday last week representatives from Blue Bunny and its agency, The Barkley Group, Kansas City, fanned out along 50th Street, Broadway and Seventh Avenue Tuesday, Wednesday and Thursday passing out free ice cream samples of the Champ! cones and Aspen frozen yogurt bars.
The promotion tied into a Blue Bunny’s first-ever billboard in the upper Times Square area promoting the Champ! cone, which is a scoop of vanilla ice cream packed on a sugar cone, dipped in chocolate and rolled in peanuts.
The billboard features a carnivore-like creature’s upper and lower teeth in a menacing manner. The simple tag line beneath the image is “Champ Cones. Devour Them.” Upon closer inspection, all the teeth are ice cream cones. The upper “teeth” are cones in the usual form while the bottom “teeth” are the same cones inverted.
Blue Bunny distributed 50,000 of the Champ! cones samples while in New York.
Dave Smetter of the Wells’ Dairy marketing department says the weather was really cooperative and busy New Yorkers were not at all too busy to stop for a cool, free treat. Emphasis on the free, as Smetter noted well dressed businessmen carrying briefcases would take two or three and throw them in their briefcases. “I really wondered if they realized that was ice cream.”
Smetter says his throwing arm got a good workout out as their busy Midtown turf was chock-a-block full of double-decker tourist buses. Visitors to New York flock to the upper deck of these vehicles for sightseeing, and when they realized there was free ice cream available on the street level below, they challenged Blue Bunny’s demo team to oblige them--upper deck and all. “And we did,” says Smetter. “I did real well in tossing the samples to them. Got them all up there.”
The Blue Bunny team also got a taste of food retailing, New York-style. Some of the local mom-and-pop vendors smelled opportunity, so when there didn’t seem to any set limit on the number of free samples, these savvy businessmen took as many as they could and then put them in their own freezer cases, all marked up and ready to sell. Smetter didn’t reveal any details but he said they did manage to put a stop to that.
He also found some appreciative New York bus riders as he hopped on an uptown bus and spread the good word of ice cream via the free samples to the bus driver and some very thankful passengers.
TFFG SAYS: The Frozen Food Guy sat down with Dave Smetter from Blue Bunny and Kaylan Viveros from Barkley on Friday morning and they regaled him with tales of their three days spent on the busy streets of New York handing out free ice cream. The weather cooperated, as there was no rain, and thankfully for this “Bunny team” the heat and humidity had returned to more normal July temperatures after a relatively run of mild weather--perfect summer ice cream weather. TFFG was relieved to hear the cops didn’t hassle them, as Blue Bunny got all the various permits needed to “vend” on the city streets, so to speak. The total team of Blue Bunny distributors was about a dozen they said, and a van equipped for refrigeration purposes was used to handle the inventory. They were most impressed how friendly New Yorkers are but noted how they were at first a bit skeptical about what was going on. Yet once these city folk found out the ice cream samples were free--they were all for it!
Subscribe to:
Posts (Atom)